Self-Managed Property Owner
There are several factors that have converged recently that make the decision to do it yourself cross the threshold into actually costing you money. Unless there are consumer software tools we are not aware of, it’s just too hard to have your properties up on all these sites and have a quality web site pulling organic search traffic in your direction. Then you’re only one property in a tough labor market – fighting for the attention of contractors as a one-off property. And how do you physically check their work?
Strong Online Presence
1. We have your property on virtually every single vacation rental site that guests are now shopping on at no cost to you. Do you really want to buy all those listings and manually manage all those bookings?
Reviews, Reviews, Reviews
4. Reviews are now an absolute requirement for top bookings. Even 4 years ago when I had a new property with no reviews yet, guests would ask “What’s wrong with this property?” It’s a highly concerted effort to get a property off the ground for this reason, but we have done it many times successfully. We text, we email, we cajole and sometimes beg guests that rent those new properties for reviews. Reviews are a major part of guests feeling comfortable paying thousands to book a vacation relying on pictures alone – think about that!
6. Figuring out how to price properties and minimum nights correctly to maximize income is a skill acquired over lots of time with lots of practice and market feedback with many properties and seasons. VRBO owners chronically underprice their properties. iTrip created a fabulous tool that enables us to pull price and occupancy data from the rental sites (since we are a top listor with HomeAway/VRBO) on properties that we hand-select to be considered a “comp” to yours. The software recommends a price it based on that. This alone would make me throw up my hands as an individual owner and say “Uncle! I will do better with iTrip than without them!”
Top-Notch Guest Service
7. Guests now are more demanding than ever, and their satisfaction requires a physical presence in Breckenridge. Vendors in Breckenridge during the ski season have a hard time prioritizing even property managers’ work who give them a lot of work. We can’t imagine how many discounts VRBO owners have to give due to maintenance issues that ruined guests’ vacations. We have what it takes to rectify ANY guests issues, any time of day, or day of the year!